Vegan Matte Eyeshadow - Pressed Single Pan or Compact, Cruelty-Free

Meet AS IF, a vibrant, matte rosy pink eyeshadow that’s here to add a playful yet polished touch to your makeup routine. Whether you’re going for a soft wash of color or a bold, statement look, this buttery-smooth formula blends like a dream, giving you buildable coverage that stays true to its hue. Perfect for everyday wear or special occasions, AS IF is the shade that makes your eyes pop with confidence and charm.

Ultra-Pigmented & Blendable

– Our mineral-based formula glides on smoothly, delivering rich color payoff without patchiness. For the most intense saturation (like in the photos!), pair it with our FIXIT Eye Primer for a flawless base.

✨ Free From:

Parabens, gluten, sulfates, and soy

✨ Vegan & Cruelty-Free

– No compromises on ethics or performance

✨ Ingredients You Can Trust:

Sericite Mica, Titanium Dioxide, Iron Oxides, Calcium Carbonate, Magnesium Stearate, Vegetable Glycerine, Xanthan Gum

1. Start with a primed lid (we love FIXIT Eye Primer for maximum vibrancy!).
2. Swipe AS IF onto your lids using a fluffy brush for a diffused look or pack it on with a flat shader brush for bold color.
3. Blend edges seamlessly—this formula melts into skin without tugging or fading.

• Soft Romantic Looks: Pair with neutral browns for a flushed, doe-eyed effect.
• Monochrome Moments: Sweep across lids and blend into cheeks for a cohesive pink-toned vibe.
• Bold Accents: Layer under the lash line or in the crease for a pop of playful contrast.

Whether you’re a minimalist who loves a quick one-shadow look or a makeup enthusiast who loves to experiment, AS IF is your go-to rosy pink that’s anything but basic. Smooth, saturated, and seriously pretty—it’s the shade that makes you think, “Wow, I look good.” Because you do.

Pan size: 26mm (standard single-shadow size). Ready to make those eyes shine? Add AS IF to your collection today!