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Eye shadow pigment in dark mauve with pink shimmer in clear jar, City Girl brand
Eyeshadow powder in burgundy with shimmer and compact container
Eyeshadow pot with dark purple color, glittery texture, and clear plastic container
Eyeshadow powder in deep purple with glitter, in a clear plastic container, close-up view
Eyeshadow compact with burgundy color, glittery texture, and clear plastic container
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Eyeshadow pot with dark purple, glittery powder in a clear plastic container
Lipstick swatch, mauve color with glitter, applied on skin, City Girl brand name visible
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City Girl Dark Mauve Loose Pigment Eyeshadow - Vegan Mineral Powder

Vendor: City Girl
SKU: BB-7892244E-85B2
Availability: Many In Stock
£2.97
£2.97
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Size: Sample Size
Subtotal: £2.97

Product details

City Girl's Vegan Mineral Eye Shadow in Dark Mauve is a loose pigment that solves the compromise between ethical beauty and professional payoff, delivering high-impact, long-lasting color with a pink sheen. This ultra-pigmented, blendable powder offers a talc-free, filler-free formula that applies smoothly with zero fallout for a sultry smokey eye or soft wash of color. For the conscious consumer demanding clean ingredients and versatile, buildable coverage from dry shimmer to metallic intensity, this is your essential switch.

Product Specifications

Product Type Loose Pigment
Form Powder
Weight 5g jar (full size)
Ingredients Mica, Titanium Dioxide, Iron Oxides, Tin Oxides
Pigment Type 100% mineral pigments
Certifications Vegan and cruelty-free
Exclusions Talc-free, bismuth oxychloride-free, carmine-free
Application Method Apply dry or damp with brush or fingertip
Coverage Buildable, provides full opacity
Shade Name City Girl
Color Description Dark mauve with pink sheen
Packaging Jar with sifter

City Girl Vegan Mineral Eye Shadow Overview

Meet City Girl—our experimental dark mauve that went rogue, capturing a sultry base with a surprising pink-red sheen for a look that’s anything but basic. Born from a twist on our deep plum Prince shade, this ultra-pigmented loose mineral pigment offers artist-level payoff with a clean conscience.

Features & How to Use This Loose Pigment

This is concentrated, 100% mineral color with zero fillers, dyes, or synthetic additives. A single small dab delivers full, high-impact opacity that lasts, without ever feeling chalky or heavy. The velvety, blendable texture layers seamlessly, giving you complete creative control.

Application Methods

  • Use it dry with a fluffy brush for a soft, ethereal wash of shimmer.
  • Apply it damp with a fingertip for an intense, foiled metallic payoff.

One versatile jar effortlessly transitions your look from daytime soft-focus to a sultry, smokey evening gaze.

Clean Ingredients & Ethical Formula

We craft for the conscious creator. City Girl is proudly vegan, cruelty-free, and formulated without:

  • Talc
  • Bismuth oxychloride
  • Carmine
  • Harsh chemicals

It contains just clean, skin-loving ingredients. The rich, concentrated formula means our full 5g jar lasts, and the secure container includes a sifter for precise, mess-free application every time.

Purchase Options & Formula Details

Start your journey with a sample size to fall in love with the shade, or commit to the full 5g jar for a long-lasting staple. Due to the beautiful nature of mineral pigments, texture may vary slightly, which is your guarantee of a pure, ethically crafted formula. This is color, uncompromised.

Frequently Asked Questions About Vegan Mineral Eye Shadow

How do I apply this loose pigment without making a mess?

Our jar includes a secure sifter to help control the amount. For best results, tap a small amount onto the lid or a palette, and consider using a damp brush for precise application. Applying your eye makeup before foundation also makes it easy to clean up any fallout.

Is this product really vegan and cruelty-free?

Yes, absolutely. This pigment is 100% vegan, containing no animal derivatives like carmine or bismuth oxychloride, and it is never tested on animals. It's made solely from clean mineral ingredients: Mica, Titanium Dioxide, Iron Oxides, and Tin Oxides.

Can I use this on my sensitive eyes/lids?

Yes, it's formulated with clean, skin-loving mineral ingredients and is free from common irritants like talc, fragrance, and bismuth oxychloride. As sensitivities can vary, we always recommend doing a patch test first with any new product.

How do I get the color to look more intense/metallic?

For a more intense, metallic payoff, apply the pigment with a damp brush or fingertip. Dampening your brush with water or a setting spray will activate the rich color and pink sheen. Using an eye primer underneath will further enhance vibrancy and longevity.

How much product is in the jar? The weight (5g) is hard to visualize.

The 5g jar is a generous full size, and because the pigment is ultra-concentrated, a little goes a very long way. For perspective, this is significantly more than our sample size (~1/4 teaspoon) and provides many applications.

Will this shade work for my skin tone?

The dark mauve base with a pink sheen is a versatile shade that can be sheered out for a soft wash or built up for drama. The shimmering effect tends to complement a wide range of skin tones. We recommend checking our photos in natural sunlight for the best reference.

Do I need a primer for this eyeshadow to last?

While the pigment is formulated to be long-lasting on its own, using an eye primer will ensure maximum color payoff, prevent creasing, and significantly extend wear time. This is especially helpful for oily eyelids or all-day wear.

The texture looks different than I expected/is a bit chunky. Is this normal?

Yes, slight texture variations are normal for pure mineral pigments, as we avoid using fillers to bind the powder. You can gently press the pigment with a flat brush or your fingertip to smooth it, and it will apply with its signature velvety, blendable finish.

Shipping & Return
Shipping & Return
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At Black Bloxie, we are committed to delivering quality products while supporting sustainable practices and the artisans behind each item. This refund policy has been designed to ensure fairness for both our customers and our maker community.

Free Delivery Guarantee

We stand behind our delivery promises. If your order arrives by the estimated delivery date, shipping is completely free. Should your order arrive even one minute past the promised time, we will automatically waive your delivery fee.

✓ Full Refund Eligibility

We offer full refunds in the following circumstances:

Damaged or Defective Items: If you receive a product that is broken, damaged, or defective, we will cover all return shipping costs and provide either a full refund or store credit.

Incorrect Items Shipped: If we sent you the wrong product, we will promptly ship the correct item at no additional cost and reimburse any return shipping expenses.

Sustainability Discrepancies: If a product advertised as eco-friendly does not meet stated environmental standards, please notify us immediately. We will investigate and provide an appropriate resolution.

⚠️ Partial Refunds

For change-of-mind returns or pre-orders that have already reached our warehouse, a small restocking fee may be deducted from your refund. This fee covers processing, inspection, and re-packaging costs. The deducted amount will be clearly communicated before you complete your return request.

✕ Non-Returnable Items

To maintain our commitment to sustainability and support our artisan partners, the following items are not eligible for refund:

  • • Items purchased due to sizing errors or buyer preference changes
  • • Perishable goods
  • • Custom or personalized products
  • • Items marked as final sale or clearance
  • • Gift cards and digital products
How to Request a Refund

Please contact our customer service team within 30 days of receiving your order to initiate a refund request. Have your order number and photos of any damaged or incorrect items ready to expedite the process.

We appreciate your understanding and support of our sustainable shopping practices.

Additional Information
Additional Information
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