Graveyard Mineral Eyeshadow - Long-Lasting Vegan & Cruelty-Free | Concrete

Yes, our Graveyard eyeshadow is 100% vegan, containing no animal-derived ingredients, and is never tested on animals. We proudly uphold these ethical standards as part of our brand guarantee. It is also made in the U.S.A.

Graveyard is a cool-toned taupe-gray with a subtle violet shimmer, reminiscent of a stormy sky. The mineral composition, including Manganese Violet and Iron Oxides, creates this unique complex tone. As with any pigment, it may appear slightly different depending on your skin's undertones.

For a soft wash of color, sweep it on bare lids with a dry brush. To build dramatic intensity, layer the powder or apply it with a damp brush for richer payoff. While a primer isn't required, it can enhance longevity and vibrancy.

This formula is free from common irritants like talc, bismuth oxychloride, parabens, and preservatives, making it suitable for all skin types. Ingredients like mica and iron oxides are generally well-tolerated. We always recommend a patch test if you have extreme sensitivities.

Two grams is a standard, generous size for a loose mineral eyeshadow. Because the pigment-rich formula applies smoothly and a little goes a long way, one jar can last for several months with regular use. The buildable nature means you control how much product you use per application.

As a loose powder, some fallout can occur; we recommend tapping excess off your brush before applying. To prevent creasing and ensure the "long-lasting" wear, using an eyeshadow primer and setting your look will provide the best results. The silky-smooth texture is designed to adhere well to the skin.

Absolutely, you can use it as an eyeliner by applying it with a damp, angled brush for a defined line. We don't recommend using it as a brow powder unless the cool taupe-gray shade specifically matches your brow tone, as it may not provide the desired undertone or hold.

Our mineral eyeshadow is a pure, loose powder without cheap fillers, offering a silky-smooth and buildable texture that can create a more luminous finish. Unlike many pressed shadows, it's free from talc and bismuth oxychloride. The application is different, allowing for more control over intensity from a soft wash to dramatic color.